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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Izod Lacoste ： ウィキペディア英語版 Izod Lacoste Izod Lacoste was a brand name of sportswear licensed to Izod by Lacoste from 1952-1993. ==History of the partnership== In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt. When the shirts began to sell well, Crystal decided to keep the combined names. The brand hit its peak popularity in the late '70s and early '80s when the "preppy" look became mainstream, with many nationwide department stores featuring separate "Izod/Lacoste" shops, with jackets, sweaters and a wide variety of other apparel. During this period annual sales reached $150 million for the shirts alone. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Izod Lacoste」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.